Monday, 11 July 2011

Marketing plan

Name: Mr.Blaze
Genre: Grime
Label: Independent
Sounds like: Wiley



These are the different types of strategies:
-Merchandise
-Synergy
-Broadcast
-Print
-New Media Technology

Merchandise

Because Mr.Blaze is signed to an independent label he won't have a lot of money to produce merchandise so we thought that the easiest and cheapest way would be to produce T-shirts and hoodies as well as wrist bands. The tees and hoodies would have various different logos that refer to smoke and fire. Also with famous lyrics from his hit tracks. 


Synergy


Cause Mr.Blaze has an independent record label deal he has some kind of fame and connections. So he will feature on some of Grime's most famous Mc's like Wiley, Chipmunk, Giggs, Kano and dizzie rascal. Also he will try to break in to the American market and feature with Rick Ross, Lil Wayne and also female singers like Nikci Minaj. 


Broadcast


He will have lots of special guest appearances in clubs and bars to promote him. Also he will be in all the festival like wireless and Glastonbury. He will appear on radio a lot on pirate stations and be played on choice FM and kiss 100. Also be on allot of the Internet channels. Appear on Channel AKA.


Print


Mr.Blaze will have lots of interviews with various people. This will be done to amplify his character and also show people how he really is.


New Media Technology


He will feature on loads of YouTube videos like rap city, sbtv warm up sessions, Grime daily and Link up TV. Also have Facebook groups like 'We I LOVE BLAZE' and 'BLAZE ALL DAY!!'. He'll have a Facebook and twitter so people can follow him and see what his up to and find out the latest events going on.

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