Analysing an artists brand

Analysing an Artists Brand

Marketing plan

Name: Mr.Blaze
Genre: Grime
Label: Independent
Sounds like: Wiley

These are the different types of strategies:

-Merchandise

-Synergy

-Broadcast

-Print

-New Media Technology

Merchandise

Because Mr.Blaze is signed to an independent label he won't have a lot of money to produce merchandise so we thought that the easiest and cheapest way would be to produce T-shirts and hoodies as well as wrist bands. The tees and hoodies would have various different logos that refer to smoke and fire. Also with famous lyrics from his hit tracks. 

Synergy


Cause Mr.Blaze has an independent record label deal he has some kind of fame and connections. So he will feature on some of Grime's most famous Mc's like Wiley, Chipmunk, Giggs, Kano and dizzie rascal. Also he will try to break in to the American market and feature with Rick Ross, Lil Wayne and also female singers like Nikci Minaj. 


Broadcast


He will have lots of special guest appearances in clubs and bars to promote him. Also he will be in all the festival like wireless and Glastonbury. He will appear on radio a lot on pirate stations and be played on choice FM and kiss 100. Also be on allot of the Internet channels. Appear on Channel AKA.


Print


Mr.Blaze will have lots of interviews with various people. This will be done to amplify his character and also show people how he really is.


New Media Technology


He will feature on loads of YouTube videos like rap city, sbtv warm up sessions, Grime daily and Link up TV. Also have Facebook groups like 'We I LOVE BLAZE' and 'BLAZE ALL DAY!!'. He'll have a Facebook and twitter so people can follow him and see what his up to and find out the latest events going on.

History of Music

This was one of the earlier music videos where the artist performed one of her songs in a very dramatic way. The video was in black and white as colour had not been invented yet. But these were more like short films.

In the late 1950s the scopitone a visual jukebox was invented in France and many french artists produced videos this is one of them. Which was recorded in 1959 all you see is the singer and other people in the background and all you see is  him singing.

In 1964, The Beatles starred in their first feature film A Hard Day's Night. Shot in black-and-white and presented as a mock documentary, it was a loosely structured musical fantasia interspersing comedic and dialogue sequences with musical ones. The quality was poor but this was the one of the first videos that had other people in it and not just the band.

This was released in 1975 was filmed in colour but it's just the band on performing and doesn't really have any else just that it's in colour. The bang Abba was iconic in the 70's and this video was major.

This has to be one of the most famous and innovate videos to date as this was the new benchmark for music videos and the videos which followed after would be more like this then any other. This was released in 1981on MTV and was very iconic in the 80's.

In 1983, the most successful and influential music video of all time was released — the nearly 14-minute-long video for Michael Jackson's song "Thriller". This video was so famous and successful it cost a lot to make but made a lot of money. This was one of the first music videos to have a structured dance routine to it.

This was the start of trend of dances from music videos and this was iconic as it started a crazy around the global as people would be doing the dance.

This was the most expensive music video ever and cost around $7 million to make. It was released in 1995 by two very famous singers. 

During this period, MTV launched channels around the world to show music videos produced in each local market.

This is a more recent dance video which also started a craze but this dance has become the successful dance in history as lots of people stared doing it. it was released on may 2 in 2007 and has since be recognised as one of the most successful videos of all time.

I choose this video because it shows how cartoons and animation can be Incorporated in to music videos and shows great contrast between the real world and the animation world.

Music have become so easy to make now that everyone and anyone can do it all you need is a video camera and Internet and music videos has become more and more common and easy to make.

Real Music Videos

I like this video cause it tells a story but the events go from the end to the beginning but the lyrics of the song match it and looks good. People who live in troubled areas can really relate to this cause it talks about the issues. Also the lyrics that he says are the events in the video.

I like this video because of the dancing and the song is also good. The dance moves that happen in this video were inspirational and it set a trend the dance caught on and a lot of people starting doing it. It also shows the dance hall background and what it's about. The thing about this video is that it's simple but yet it's so effective.

I like this video because it's so simple but yet it's effective it matches the lyrics good. Also the close ups in this are effective in capturing the emotions. This video shows that music videos don't have to be about dancing and pretty girls and all that fancy stuff. Cause this video is simple.

Copyright free music

Mikey Green - Aww Sherry

The target audience is people who like listening to rock music all people that have sad life's and are depressed.

Cross Roads - Angles Calling

The target audience is people who believe in god and follow Christianity like relaxing music about the religion no swearing or foul language just pure music.

MDW - The Midget Fidget

The target audience is people who like dance techno and house music it's very energetic. It's the beat which makes the song and makes people dance.